Upon her new company’s first product launch, we worked with actress Anne Heche and her partners to introduce Tickle Time Sunblock to parents via the media. Creating a strategic outreach plan in conjunction with her digital media team, we wrote her press kit, created key message points and media trained her. Right out of the gate, we placed Anne on EXTRA-TV and Today.com, generating millions of media impressions and leads to the company’s web site.
Having publicized Tickle Time’s partnership with Fab.com, we organized an LA-based event to introduce the brush-on mineral sunblock to local lifestyle bloggers. We secured appearances for Anne on The Doctors, and coverage in US Weekly, People.com, WonderWall for MSN, GeorgeouslyGreen.com, Babble.com, and Lucky magazine, which parlayed into a Today show feature.