As Jenna Marbles, the “reigning queen of YouTube,” was creating her first apps, she wanted sponsors. Since her first video went viral in 2010, 10+ million people had subscribed to her channel. Her videos, described by the New York Times as “a highly shareable cocktail of comedy, sex appeal, puppies and social commentary, laced with profanity,” had been viewed more than a billion times. As of summer 2014, she was the 2nd most subscribed-to US-based YouTuber. But while her appeal to the coveted 13-24 year old demo was undisputed, she needed to package it in a compelling manner for corporate decision-makers.
Working with Jenna's management team, we created an eye-catching and interactive PDF presentation that embodied her appeal while incorporating terms, trends and statistics important to marketers.