R+Co
Erica Koesler Wedding Accessories

EKWA

Erica Koesler Wedding Accessories

Erica Koesler Wedding Accessories

We modernized this 30-year-old brand. The president and co-founder of Erica Koesler Wedding Accessories came to us in search of a logo redesign, and a more robust digital brand identity and presence. We collaborated with her web designer to make the site’s layout and functionality more user-friendly, wrote copy that better reflected the brand’s sophistication, excellent reputation and longevity in the bridal industry, and oversaw the site’s relaunch to retailers and their brides.

Our team also created more modern and sophisticated packaging for their hand-crafted veils, jewelry and headpieces. We created and executed outreach campaigns for EKWA’s hundreds of retailers worldwide, and both established and maintained all social media channels, with heightened activity surrounding national bridal markets in Dallas, Chicago and New York.