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Alzheimer's Association

Alzheimer's Association

Alzheimer's Association

Alzheimer's Association

Rebecca publicized the Alzheimer’s Association’s annual million-dollar celebrity fundraiser, “A Night at Sardi’s,” for eight years. Each event saw increased brand awareness and national print and broadcast media impressions, including placements on EXTRA-TV, Entertainment Tonight, Access Hollywood, LA’s top-rated morning shows, Today, Hollywood Reporter, People, Variety, TV Guide, Los Angeles Magazine, Vanity Fair, and many more.

Working closely with the event management and production teams, she advised the association on media strategy, created all news materials, oversaw photography, b-roll production, and red carpet arrivals. All participating talent were media trained to be on message. Rebecca expanded her role to include publicizing the California Southland chapter’s annual grassroots fundraiser, Memory Walk.